Privacy Policy - Alpinco

1. Introduction

Alpinco processes personal data in order to provide good services, develop relevant experiences and provide content and offers that are perceived as useful for our users and guests. We are committed to being transparent about how data is used, giving you real control and at the same time developing our services in a responsible way.

This privacy policy applies to the use of Alpinco's websites, apps, digital services, customer dialogue and member solutions. 

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2. Basis for processing

We process personal data based on the following legal bases:

Agreement: when the processing is necessary to provide a service you have ordered

Legitimate interest: when we have a factual, expected and legitimate need to process data, and this does not override your rights

Consent: where required by law, in particular for certain types of cookies and marketing in third-party channels

When we use legitimate interest, we carry out documented balancing of interests. 

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3. What data we process

a) Usage and visitor data (web and app)

• Used for operations, security, analysis and personalization in our own surfaces.

b) Information related to booking and stay

• Information about previous and current stays, purchases and use of services.

This information is used, among other things, for:

• Booking and customer service management
• Information before, during and after your stay
• Improving services
• Personalization of content, recommendations, and offers.
   

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4. Analytics, personalization, and product development

We analyze user data, mainly aggregated or pseudonymised, to understand usage patterns, develop services, and improve functionality. As a general rule, this is based on legitimate interest. 

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5. Marketing and communication

a) Own products and services

• We may send relevant information, offers and reminders about our own products and services via email, app, SMS or other channels of our own when you have:
• Such communication is based on legitimate interest and an expectation of relevance, and you can opt out at any time.

b) Marketing in other digital channels

• For the marketing of our own products and services in external channels (e.g. Google and Meta), we may use aggregated data or customer lists where this is permitted. Such use is considered separately and may require consent, especially where the third party is an independent data controller. 

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6. Partner campaigns and collaborations

We work with select partners to provide relevant content, benefits, and promotions.

This means that:

• Partner campaigns are displayed in our own interfaces.
• We determine which users are exposed based on relevance.
• Identifiable personal data is not shared with the partner.

The partner is the advertiser, and Alpinco is the data controller. Aggregated or anonymized insights can be shared for analysis and impact measurement. 

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7. Membership and loyalty schemes

Membership provides access to benefits, personalized content, and relevant offers. A membership does not automatically imply consent to all marketing, but establishes a clearer expectation that data is used actively to deliver value and relevant benefits.

Within membership, we can:

• Building and maintaining member profiles.
• Analyze purchase and usage data over time.
• Offer personalized benefits and partner content.

This is based on agreement and legitimate interest, with clear information and options. 

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8. The right to object and opt out

You have the right to object to processing that is based on legitimate interest, in particular for marketing and profiling. You can opt out or change your preferences at any time in the app, account or by contacting us.

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9. Cookies and similar technologies

We use cookies and similar technologies for necessary functionality, analysis and marketing where consent has been given. Consents can be managed or withdrawn at any time. 

Renew your consent

• Necessary cookies: For the website to function optimally (e.g. session management).
• Preference cookies: To remember settings such as language.
• Analytics cookies: To understand user behavior and improve the website (e.g. Google Analytics, Hotjar).
• Marketing cookies: To show relevant ads (e.g. Google Ads, Facebook).

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10. Sharing and Data Processors

We share personal data with technical providers and companies of the Alpinco Group where necessary. All parties are subject to data processing agreements or similar obligations. 

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11. Your rights

You have the right to:

• Access the information we hold about you
• Request correction of inaccurate information
• Request deletion of data, where permitted by law
• Restrict or object to the processing of data
• Transfer your data to another service provider (data portability)

To exercise your rights, you can contact us.

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12. Changes to the Privacy Policy

We will update this policy as necessary to ensure compliance with applicable law. Significant changes will be published on the website, and we recommend that you check the policy regularly.

Last updated February 2026.

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Contact information

Do you have questions about our processing of personal data?

Contact Us