Alpinco enters into strategic partnership with Avinor

After several years of strong growth and strategic investments, Alpinco is gearing up for the next chapter. With the launch of Alpinco.com and a new strategic collaboration with Avinor, Hafjell, Kvitfjell and Oppdal will be positioned as Europe's preferred winter sports destinations.

Alpinco, which owns and operates three of Norway's most trendsetting mountain destinations, has passed half a billion in turnover and is now strengthening its focus on the international market.

"International interest in Norway as a ski destination is growing rapidly. With Alpinco.com, we gather our three powerhouses under one digital platform and make it easier for guests to find, plan and book a complete mountain holiday. At the same time, the collaboration with Avinor gives us a unique opportunity to highlight Norway as a real alternative to the Alps," says Jonas Bjørnerud, Commercial Manager at Alpinco.

From left: Eirik Juritzen (Alpinco), Martin Langaas (Avinor), Jonas Bjørnerud (Alpinco), Espen Willassen Hoel (Avinor), Joachim Westher Andersen (Avinor), Espen Rønning (Alpinco). Photo: Avinor AS

Through the collaboration, Alpinco and Avinor will market the Norwegian mountains to key markets such as the UK, the Netherlands, Denmark and Germany. This involves both targeted campaigns, close cooperation with tour operators and dialogue with airlines to ensure better availability and higher capacity throughout the winter season.

"We have developed Hafjell, Kvitfjell and Oppdal into modern year-round destinations, and now with the launch Alpinco.com and Avinor on the team, we are taking a strong step forward. This is perhaps the largest digital investment in Norwegian tourism in many years - and the goal is crystal clear: We will make Alpinco.com the preferred website for booking activity-based mountain holidays in Norway, says Espen S. Rønning, Marketing Manager at Alpinco.

"There are few places in the world where you can land at an international airport and be world-class ski destinations in just a few hours. Together with Alpinco, we will tell Europe about the treasure that lies right outside Oslo Airport," says Martin Langaas, Director of Route Development at Avinor.

For full press release: https://kommunikasjon.ntb.no/pressemelding/18537512/competing-for-the-alpine-tourists?publisherId=17507039&lang=en